A blog for our retailers - insider retail and sales tips | Socksmith

We Asked, You Told, We Listened: 2022's Feedback Report

We Asked, You Told, We Listened: 2022's Feedback Report

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Before the conception of Socksmith Design, our founders started their retail journey as owners of the iconic downtown Santa Cruz boutique, Sockshop & Shoe Co. In 2007, it became their mission to create a brand that could meet the demand of small retailers, just like Sockshop & Shoe Co. There has been a lot of learning along the way, and the success of Socksmith can be attributed to hard work from our team, but equally from our reps and retailers. Your feedback and honesty have been fundamental to our growth. Occasionally, we ask for your input on how we can take Socksmith to the next level. Since our last questionnaire, we've been working our socks off to support our retailers in every way possible. We're excited to be able to share the results with you! Read more here.
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The Handy Guide to Social Media for Small Retailers

The Handy Guide to Social Media for Small Retailers

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Out of the eight billion people in the world, over half are active on at least one social media platform. What does that mean for a small business? It's your chance to reach new and loyal customers! Socksmith's very own Social Media Manager, Kat, is here to share her top tips for growing an online presence as a small business.
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